CNN Hologram on the Election Night
November 6th, 2008 · 1 Comment
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Michael Moore will release his new film for free online
September 8th, 2008 · No Comments
Just in time for the USA presidential elections, the documentary filmmaker Michael Moore will release his new film online. Slacker Uprising is follow Moore’s 62 city tour during the 2004 election to rally young voters.
USA residents can register here to be able to download the film for free on Sept 23 th.
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Roku came to rock the digital world
August 5th, 2008 · No Comments
Roku, This new gadget extreme Netflix movies direct to your tv for only 99.99 dollars a year in USA. isn’t cool?
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New iPhone 3G TV commercial
June 10th, 2008 · No Comments
Yesterday the new iPhone 3G came out. Check out the new comercials and the full credits of who worked behind this commercial.
Agency: TBWAMedia Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Director: Duncan Milner,
Eric Grunbaum
ACD/Art Director: Alain Briere
Senior Copywriter: Krista Wicklund
Copywriter: Alicia Dotter
Art Director: Drew Stalker
Agency Producer: Anne Oburgh,
Perrin Rausch
Music Supervisor: David Taylor
Director: David Fincher
Director of Photography: Pawel Edelman
Production Company: Anonymous Content
Editor: Kirk Baxter
Editorial Company: Rock Paper Scissors
Colorist: Angus Wall
Post Producer: Chris Noviello
VFX/Online: Asylum
VFX Supervisor: Sean Faden
VFX Producer: Cassandra Khavari
Compositor: Tim Davies,
Rob Trent,
Joey Brattesani
Lead Modeler: Greg Stuhl
Lighting/Shader Artist: Matthew Maude,
Denis Gauthier
CG Animator: Piotr Karwas
Tracker: Gary Laurie,
Michael Lori,
Eddie Offermann
Texture Artist: Tim Clark,
John Hart
Music Composer: David Holmes
Sound Design: Mit Out Sound
Sound Designer: Ren Klyce
Sound Mixer: Loren Silber
Sound Mix: Lime Studios
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The most Innovative small company in America
June 3rd, 2008 · No Comments
The last issue of INC magazine, consider by themselves The hand book of the american entrepreneur,display this very shocking article about a T Shirt web company called threadless who makes 30 millions in sales and 30% profit margins.
Basically, people generates ideas via design contest on its website and then users decided what to produce and then hopefully be sold in the website. As the article claims, the consumer is the company.
This is such an interesting model that says a lot about the future of doing business in America and the rest of the world. No advertising, no market research,no sales force, no retail distribution just consumer creating what they already need.
Its 6 pages article that describes some of the insights of this company and a meeting that took place in MIT about innovation where these two t shirt guys took all the attention.
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My Space secret shows
June 3rd, 2008 · No Comments
Myspace It’s been very successful in rolling out its SECRET SHOW initiatives, first in the US and now globally.
Working with labels, myspace has just hit their 150th show since it’s inception in 2006.
Bands/artists that participated: Rilo Kiley, Moby, the Killer, The Yeah Yeah Yeah’s, Tenacious D, Lily Allen, Ice Cube, James Blunt and even Neil Diamond.
The way it works is that They announce a secret show 48 hours before and whoever comes on a “first come first serve” gets in for free to see their favorite artist in a very intimate setting (usually in a club no bigger than a couple of hundred).
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Tim Kendall Jedi Gym short on You Tube
May 20th, 2008 · No Comments
Tim Kendall, one of the directors we rep for comercials in USA finish this short film called Jedi Gym. The trailer features a gym of potential Jedi masters in Los Angeles.
What its interesting is that the video (naturally upload it by him on you tube) was one of the most visited videos on the site for 4 days on a roll.
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TV, Radio and Facebook
May 20th, 2008 · No Comments
In the online version of Fast Company they publish an interview with a profesor from Stanford who claims that Facebook is an invention as big as the Radio or the TV.
He is currently writing a book about the sociological implications of Facebook.
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New Blackberry Bold vs New I-phone 3G
May 12th, 2008 · No Comments
Today, there is a story on the Wall Street Journal about the new Blackberry Bold coming out outside of USA in Summer and in USA “later this year” acording to the article.
Also, what is interesting for me is that RIM (company that produce the Blackberry) invest 150 millions on a venture capital to develop applications, softwares and mobile features.
Apple also announced previously this year they will open the Iphone platform for developers and this summer they are putting together the first conference for Iphone developers.
This keep showing great news for content developers and independent producers. As I heard in a conference last year: “These days if you have the technology you have the power”. I would add if you have the content you control de technology.
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Spike Lee is making a cellphone Movie with Nokia
April 24th, 2008 · No Comments
Today’s ad age online edition shows an interview with the filmmaker Spike Lee. Nokia and the filmmaker are planning together a cellphone movie with footage shot by users. Since to check the interview you need to be subscribe on adgage.Here its a copy/Paste version of the Interview section from Ad Age.
Enjoy it!
Ad Age: Is mobile the future of filmmaking?
Spike Lee: It’s happening already, whether people want to admit it or not. I don’t think film cameras are going to go the way of the dinosaur. There’s going to be a day people shoot feature films on these mobile devices, as they now call cellphones. Good ones will be in movie theaters like everything else.
Ad Age: What are your hopes for this film? Academy Award prospects?
Mr. Lee: I never underestimate creativity in people. I know there can be some big surprises, too. This would not be eligible for the Academy Awards. I don’t think.
Ad Age: Practically speaking, how will you develop character, story?
Mr. Lee: Everybody knows it’s going to be a loose narrative. The music is going to be the major thing that’s going to tie everything together.
Ad Age: What are marketers’ opportunities in mobile filmmaking?
Mr. Lee: The people who are going to take advantage of this are the people who think ahead of everybody else, the visionaries. This stuff is really uncharted territory, so who knows where these devices and technology is going to take us in the future. Also, how the public is going to utilize this new technology.
Ad Age: Do consumers want content on the phone?
Mr. Lee: You have people who just want their phone to be a phone. You have other people who want every bell, whistle on it.
Ad Age: Did this opportunity come together through your ad agency, Spike DDB?
Mr. Lee: No, no. There’s Spike Lee the filmmaker, there’s Spike Lee the commercial director, and also Spike DDB the ad agency. This has nothing to do with Spike DDB.
Ad Age: Will Spike Lee the filmmaker take more of a role with Nokia, such as becoming a spokesman?
Mr. Lee: I hadn’t thought about it until you just mentioned it. No one has said anything so far. This is more than enough. I’m happy, very elated they asked me to do this.
Ad Age: How do you view commercial work?
Mr. Lee: For me, I don’t look down upon commercial work.
Ad Age: What are the challenges of working in the commercial world?
Mr. Lee: You’re there providing services and the client has a great deal of input. This is something you know going in. It’s something I’m cool with also so that it’s not a hindrance. I understand what’s what.
Ad Age: What’s your phone?
Mr. Lee: Right now, I have the Nokia N95 8 gig and it gives you the phone, there’s a camera, video camera, built in Wi-Fi navigation. You get video games, internet, you could send pictures, text, e-mail, does your laundry.
Ad Age: Do you use it?
Mr. Lee: To be honest, my son is teaching me to be able to do this stuff. He’s 10 years old and he’s much more technologically advanced than I am. I’m from the prehistoric age of vinyl, 45s and 33s and needles and all that stuff, not from the digital generation.
Ad Age: Your agency Spike DDB is also 10 years old. How has advertising changed over the years?
Mr. Lee: I think people don’t want to be dictated to. They want to have stuff that doesn’t look like advertising. The trick is, how do you make ads that still get people to want to buy your product but doesn’t look like advertising. So you really have to try to slip it in.
Ad Age: How is the agency business these days?
Mr. Lee: This recession is affecting everybody, and one of the first things that gets cut is the money for the African-American market. So that’s something we’ve had to adjust. But we’re doing very well. I’m still happy that I have my own agency.
Ad Age: Who specifically has cut? Most marketers have said they are continuing with established budget levels.
Mr. Lee: Well, they’re not going to tell Ad Age what the real deal is. But it is happening.
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