Client: Apple 
Agency: TBWAMedia Arts Lab 
Chief Creative Officer: Lee Clow 
Executive Creative Director: Duncan Milner, 
Eric Grunbaum 
ACD/Art Director: Alain Briere 
Senior Copywriter: Krista Wicklund 
Copywriter: Alicia Dotter 
Art Director: Drew Stalker 
Agency Producer: Anne Oburgh, 
Perrin Rausch 
Music Supervisor: David Taylor 
Director: David Fincher 
Director of Photography: Pawel Edelman 
Production Company: Anonymous Content 
Editor: Kirk Baxter 
Editorial Company: Rock Paper Scissors 
Colorist: Angus Wall 
Post Producer: Chris Noviello 
VFX/Online: Asylum 
VFX Supervisor: Sean Faden 
VFX Producer: Cassandra Khavari 
Compositor: Tim Davies, 
Rob Trent, 
Joey Brattesani 
Lead Modeler: Greg Stuhl 
Lighting/Shader Artist: Matthew Maude, 
Denis Gauthier 
CG Animator: Piotr Karwas 
Tracker: Gary Laurie, 
Michael Lori, 
Eddie Offermann 
Texture Artist: Tim Clark, 
John Hart 
Music Composer: David Holmes 
Sound Design: Mit Out Sound 
Sound Designer: Ren Klyce 
Sound Mixer: Loren Silber 
Sound Mix: Lime Studios